I'm a Creative Director specialising in technology brands — from telco and streaming to fintech.

Over the past 20 years across Europe and Africa, I've built brands that scale: defining how they speak, aligning teams around clear, effective messaging, and delivering campaigns that drive real customer growth.

My work spans the full marketing spectrum — from brand strategy to performance marketing.

I lead with empathy and clarity, creating teams where people feel trusted, challenged and motivated to grow.

To see what I do, look at my work. To see where I've worked, look at my CV and my LinkedIn profile.