Pierre du Plessis Creative Director / Copywriter
All Work

The Month of N

New York Festivals Advertising Awards: Bronze Art Directors Club: Bronze Deutsche Digital Awards: Silver x2

We turned the month of November into the Month of N, unveiling a new N-themed activation every day across our European social, content, and CRM channels.

Over 26 days, we celebrated November birthdays, crowdsourced the ultimate Nineties playlist, created an augmented reality N26 necklace, launched our own Not Naked capsule collection, and gave away loads of nice prizes, including an all-expenses-paid trip to any place on earth starting with the letter N. The campaign smashed all of our objectives and trended on Twitter twice.

Results+123% social engagement
+84% monthly active N26 app users
+173% in-app engagement


Case Study

Not Naked

Not Naked

Namaste

Namaste

Necklace

Necklace

N26 Day

N26 Day

26 Days, 26 Activations

26 Days, 26 Activations
No Limits
Month of N
Month of N
Month of N