Make Happiness Happen

As part of Coca-Cola's Share a Coke campaign, we created an online platform that lets teens create and share custom micro-videos. We conceptualised and produced forty 10-second videos on a tight budget, which meant calling in every favour we could, drawing faces on fingers, dodging Wits campus cops and making the account director's 90-year-old gran dance to house music.

The result is a near-infinite combination of personalised videos magically stitched together on the fly and served seamlessly across feature phones, smart devices and computers.