Swing For Good

When Coke launched their Crazy for Good TVC, they briefed a bunch of their agencies to hang up swings in random places. We wanted to do something with a lot more impact and reach, so we placed motion counters in each swing we hung up (hacked together using a bunch of cheap phones), and pledged to grass a soccer field in Alex if enough people swung.

We kept our word and got the whole agency out to Alex one Sunday to plant the grass. The guys at Coke loved it and it picked up a few awards. Oh and two years later, the field is still looking great.

Produced at Aqua.