The Quantum Theory of Happiness

To mark the 100th birthday of the Coca-Cola contour bottle, we launched a social campaign that celebrates everyone who makes happiness happen by rewarding them with bespoke, personalised Coca-Cola content. Art director Jade Amic and I created literally hundreds of unique content pieces over many late nights.

The campaign broke every previous social campaign's engagement records. Fifteen of SA's top twenty Twitter celebs retweeted our personalised happiness messages, we grew the Coke Facebook account by 100 000 fans, and we spread happiness to millions of South Africans.