The Neknomination That Changed Everything

When the #Neknomination craze hit South Africa and people started nominating brands to commit to random acts of kindness, we wanted to do more than just a once-off donation. We came across a video made by kids at a township school asking cellular operators to make access to Wikipedia free, and after much arm-twisting MTN agreed to play ball.

This stunt earned us loads of PR, as well as a nod from Wikipedia founder Jimmy Wales, who showed part of our video at the 2015 TED conference.