Watch It Your Way

This brief landed back when most of our market was still used to watching TV the 'old' way — at home, on TV, at a specific time. DStv had an app and a bunch of services that let customers watch TV when and where they want, but no one was using them. Somehow, we went from there to getting seasick in shark infested waters and putting spiders on people's faces.

It was weird, but it worked: we saw massive uptake of DStv's apps and services, along with positive subscriber growth.